Beer City Bagel

Rebrand

GR Bagel was a local business in Grand Rapids that closed down due to the pandemic. The business was hidden and over shadowed by other bagel brands in the area. The idea was to rebrand completely by changing their name and overall brand concept to make them stand out. They still have their amazing hand-rolled boiled bagels but would now include draft and bottled beer from local breweries.

All aspects of design by Kaja Smith.